简答题 66. Now that we know how an iPod shuffle works, we often have a bit of insight into the power of iPod marketing. A new study indicates that the logo on Apple products, like iPods, iPhones, iMacs, stimulates your brain. The study found that people who were shown the Apple logo scored higher on a creativity test than those who were exposed to the IBM logo, presumably because they were mirroring the traits they associate with those logos. People find that, when they think about the Apple logo, they think very strongly about association with creativity. When they think about the IBM logo, they think about the general notion of competence or being professional.