简答题
66. Now that we know how an iPod shuffle works, we often have a bit of insight into the power of iPod marketing. A new study indicates that the logo on Apple products, like iPods, iPhones, iMacs, stimulates your brain. The study found that people who were shown the Apple logo scored higher on a creativity test than those who were exposed to the IBM logo, presumably because they were mirroring the traits they associate with those logos. People find that, when they think about the Apple logo, they think very strongly about association with creativity. When they think about the IBM logo, they think about the general notion of competence or being professional.
解析
【参考译文】既然我们知道iPod shuffle是如何工作的，那我们就会经常去关注iPod市场营销的影响力。一项新的研究表明苹果产品上的商标，如iPod，iPhone，iMac会刺激你的大脑。这项研究发现，处在标有苹果商标的环境的人在创造力测试中得分较高于那些处在有IBM商标的环境的人。大概是因为他们反映出他们与品牌商标相联系的特征。人们发现：当他们想到苹果商标时，他们会将其与创造力联想起来。当他们想到IBM商标时，他们联想到的也许是能力或专业的一般概念。
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